I really appreciate this conditioner. It smells amazing and it does what a conditioner is supposed to do. Although it does not state anywhere on the bottle it is a conditioner but a reconstructing deep treatment. It is supposed to make hair stronger and replenish weak brittle hair with it's essential oils and yes it does. I have very curly dry hair and this Roots of Nature Reconstructing Deep Treatment is exactly what my hair needed. This treatment is meant to be used once a week but I use it twice a week sometimes. You are to apply to damp hair and leave for at least 5 minutes. If you try to use this product like regular conditioner and apply to wet hair and leave in for 1 to 3 minutes it won't work very well. I know because I have done this and was not impressed. I apply to my damp hair after I get out of the shower and comb through it with a wide tooth comb, place a plastic bag over my hair and allow the heat to blow on my head from a blow dryer or lay on a heater vent for about 15 to 20 minutes. The heat makes a difference. Afterwards my hair is like silk. It is incredibly soft and smells great! It really works!