I was pleasantly surprised on how well my clothes smells after washing them. It's cocentrated so you don't need to use every much. Even after drying them they hold the scent. I have been using Unstopables for a while and have really liked it. I'm not sure why I purchased Snuggle Exhilarations, it must have been on sale, but I'm so glad I did. Now the only problem is, I have 3 containers of Unstopables that I have to use before I can buy more. The fragrance lasts a lot longer.