I nursed my baby until she was six months. I was very sad to stop and give her formula. I was nervous to try just anything. I have friends that have tried and tried to find a good one that works for their little one so i was hoping it would be an easier task for me. I tried a few samples that i received in the mail and they worked just fine. She could handle all that i gave her. But the price was outrageous! I just couldn't believe how much it cost for one tub that would only last a week or so. So i was talking to a friend one day and she told me about this brand and how reasonably priced it was. And she said that her baby had no problems with it and they loved it. So i thought we would give it a try. We tried it out and we love it! It is the only brand we use. They also changed the container that it is in and it is so easy and convenient. The scoop has a slot in the top so it doesn't get lost down in the formula. I recommend it to all my friends who are looking for a formula for their baby.