These brightening masks by Shiseido can definitely do some damage to your wallet, but you will certainly not be disappointed at all with the results if you ever do splurge on them. I find that you are really getting what you pay for when purchasing any Shiseido product, because they really just know how to make skin care products that work. This is a very refreshingly hydrating mask that is interesting to use because it comes in a cloth that is packed with the brightening solution. Instead o smearing a substance all over your face, you just drape the cloth on and that's it, a lot les messy than traditional masks. I like to put mine in the fridge first for an extra cooling effect and then I leave it on for ten to twenty minutes. The results after I take it off are always instantaneous. My skin is bright, glowing and plumed up after only one use! I will continue to splurge on these masks as my budget allows it.