Admittedly, I did not need this paint for a very long-term job. I just wanted something for one of my walls for about one year while I rented an apartment. I needed something that would go on easily, look good while I lived there, and then be easy to cover up before I moved out again. This paint did a nice job of fulfilling all of those needs for me. Quality I have used other paints from different brands that I preferred a little more, but this does a good job for what I needed it to do. Durability I only needed it to last a year so I cannot honestly say I know how well it would hold up over a long period of time, but it stayed almost perfect after one year on my wall. Coverage I had to work a little harder to get it to cover properly, but it was not too bad overall. This may also have had more to do with the color I chose than with the paint itself. Ease of Appliation This was very easy to apply and use. I was very happy with its ease of application.