First off, don't let the small bottle fool you. You don't need very much of this laundry soap per load, so it actually lasts as long or longer than other laundry detergent. I've been using this for about a year or two now and have been happy with how it cleans my husband's dirty work clothes. I also am able to use it on baby clothes with no problems. If you have a strain you can dilute a bit of the soap and rub it in the spot, which is generally effective. A few times though, I let it set on some brightly colored shirts and it took the color out, so you have to be careful not to let it set too long. So I would say that the high point of this laundry soap is that it's non toxic. It's not that it performs exceptionally better than other laundry soaps or detergents, but if you've dabbled in natural cleaners you learn that they don't always work as well as the ones you were used to. This one, however, is on par with all the other ones that are NOT non toxic. It also has a great scent, not too overwhelming, and makes your clothes smell nice.