I am going to start by explaining that I really do not like the way that most cleaning products smell. I hate the smell of chemicals and I do not want my house to smell like them. So I am picky about cleaning products, and I am fairly environmentally conscious. So I decided to try this window cleaner. I like the company and their outlook so I am predisposed to try their products and to want to like them. And I do like it for the most part. You do have to scrub kind of hard sometimes, which is kind of annoying. It can also be kind of streaky, and it does smell kind of funny (a little vinegary, I think), but overall it's not too bad. At least it does not smell like bleach or chemicals, and I know I am cleaning with something that is better for the environment, so I am pleased with it overall and will continue to use it until I find something better or something that is environmentally sound and also smells really great.