I chose this product at a local healthy products store. I chose it for cleaning garments and fabrics that are modestly soiled and without stains. It seems to do well here. I have been happy with the cleaning. I prefer fragrance on my clean clothes-the scent "freshly laundered" appeals to me, but I know some like to minimize the "bouquet" of their socks and pillowcases and purchased hand-cafted items. It would be important to use fragrance-free fabric softener in addition to this "free and clear" detergent. Complete drying of clothing is essential. Also, be mindful that some spicy foods like curry create a natural body aroma in those (like me) who choose to indulge in them. Fragrance-free laundering sometimes leaves me with flavorful clothes, LOL. I have to use a separate "deodorizing" product. Additionally, Seventh Generation has, for me, a remarkably high price point. It is almost a luxe product. To make it accessible, the company runs many marketing promotions in conjunction with big box retailers Bed Bath and Beyond. It is wise, within reason, to stock up on this well-made detergent when it is most affordable. Performance Performs well in that it cleanses basic laundry without leaving fragrance on the clothing. I used it in conjunction with fabric softener, ample drying time, and an efficient washer. Scent The benefit of this product is the absence of a laundromat type of smell, something many find pleasing but some experience as irritating or overwhelming.