I bought some Seventh Generation 2x Liquid Laundry Detergent White Flower & Bergamot Citrus on a whim recently. I already had a laundry soap that I was happy with but wanted to try out Seventh Generation products to see what all the buzz was about. We are a skin-allergy household, so I have to be very careful when I use scented products on any fabrics. I tried out the Seventh Generation on a few things of my own clothing (I do not personally have skin allergies) and really liked the scent and performance. I used this soap on both dedicates, like bras and sweaters, as well as my work out clothes; both loads came out smelling wonderful and clean. I noticed that the bottle claims the soap was hypoallergenic, so I tried it out on some towels for my husband (who does have very severe skin allergies). We were both thrilled that it worked well enough to scent his laundry while not affecting his allergies whatsoever. Frankly, I would continue to use Seventh Generation Laundry Detergent White Flower & Bergamot Citrus all the time if it was slightly easier to find and easier to buy in bulk for savings. Where I live, I would have to make a special trip to a store I don't shop at often to buy it and I can't get it at a warehouse club, which is frustrating.