After seeing this on shark tank I was intrigued. Although it is a bit pricy for a sponge, I decided to give it a try. I was hesitant at first and wasn't sure what made this sponge different than others. I was originally using it for simple cleaning but once I used it to clean some dishes I was hooked. I am not sure why but this sponge was light and it did an amazing job. It was easy to get inside glasses and cups and it really got them clean (even got the coffee stains out of mug and cooking stains out of pots and pans with little effort). I would definitely recommend giving it a try for simple cleaning tasks.