I bought this coffee maker when I found it at Sear's last year. I loved its design, and I am actually really impressed with its performance. Brew Performance Surprisingly, this coffee maker actually makes great coffee. Whether I want it dark or light, it always comes out perfect. Ease of Cleaning Like most of the other coffee machines I have owned in the past, this one is kind of a pain to clean. I expected it to be though, and it is really not that big of a deal. Ease of Use I had some trouble figuring out how to use this coffee machine at first, but after a couple of tries, I got the hang of it. I definitely suggest to read the instructions manual from front to back before attempting to make a pot of coffee. Design I obviously bought this coffee maker because I was in love with the design. I love the bubblegum pink color of it. It is just adorable. Everything about it is perfect. Durability Surprisingly enough, this coffee machine is actually one of the most durable ones I have ever owned. I would have never expected such amazing quality and durability from this coffee maker.