Over the years I've always bought Sony televisions since the early Trinitron days and CRT analog format. Although this Samsung isn't my first HD television and won't be my last, I think they make some of the best televisions on the market. Samsung has become one of the best options for the money these days. This 40" is a very nice set with lot's of great features plus lot's of input like A/V USB, HDMI and S Video ports. Picture Quality The picture is very clear and crisp. I can't see any color bleeding or blurriness during motion. The 120 hz really keeps the picture clear for things like action such as a football game or live sports. There is no picture degeration that I can see. Sound Quality Very good premium audio and it has a very good surround sound as well. Nothing shabby about the audio on this set. Durability I have had this fior some time now and it's going into the bedroom to replace a smaller television. I assure you I will absolutely buy a new Samsung to replace this in the family room. Design This design is very typical of most televisions. It has a nice base and is pretty solid when on a good foundation. Performance Yes it was a little expensive but the performance is top notch. I would recommend anyone check out Samsung televisions if they are planning on buying a television.