Love this bronzer! I use a very large brush and apply it as blush, some over my eyelids, and then on my neck to even out the color between my face and neck--and so that I don't look as pasty in the winter ;) If my shirt exposes the tops of my collarbone, I also apply it there to give the appearance of it being sun-kissed. It does have a bit of shimmer, but not in an in-your-face kind of way. I am pretty conservative when it comes to stuff like that, and it suits me fine, even for everyday. The best part is that this quality bronzer is affordable. Highly recommended product.