This mascara does exactly what it's advertised to do: it completely transforms my eyelashes and makes them look so glam! I have short, coarse eyelashes that tend to droop no matter what I do, but you wouldn't know that whenever I use this mascara. This mascara has a super nifty and highly effective brush that does a great job of combing my lashes, lifting each lash upwards (making them appear longer) and giving each a substantial coat of product. The brush is also thin enough to sufficiently coat the thinner bottom lashes with mascara. The formula is thick so it makes my lashes look voluminous, but it never gets clumpy. The formula also is very strong, ensuring that my lashes hold their curl. I always buy the waterproof version of this mascara since I find that waterproof formulas tend to hold curls better, and this mascara really is waterproof. My mascara never runs or gets flaky, even when I'm out all night on the town. This product is a great value for the money, and whenever I use it, I feel like I'm wearing falsies! A must buy!

dianashoe

USA

While it didn't do much in terms of volumizing or helping curl, it did slightly lengthen and was not the least bit clumpy. I like to use it for my bottom lashes. It leaves your lashes looking laterally pretty. The wand is very small and helps make it easier to apply to smaller lashes on inner and outter corners. Good for the price

Dxinfinity

USA

I am very picky about mascara. This is the only one I will use. It's perfect for day or night, and makes my lashes look long, dark, and full. I have tried more mascaras than I can remember and this is truly the best! Performance Perfect every time! It is never clumpy and it always makes eyelashes look very long and full. Ease of Application This mascara is very easy to apply.

scarlett512

USA

This is my absolute favorite mascara that I have ever tried!! I have been using this mascara for the past 2 years, and it is still the only one that I own. And, I don't plan on changing brands anytime in the near future. Not only is this mascara easy to apply, but I swear it will make your eyelashes look more voluptuousness than they ever have! The applicator brush isn't one of those weird curved ones that you can find inside mascara tubes sometimes, it is straight, but it does have individual bristles that are really good at separating each individual eyelash, which really helps get longer, fuller lashes. I personally buy their blackest black shade, since I really like the stark definition, and it is the perfect dark shade. Perfect for a smoky eye. The only cons that I can think of for this mascara, is that sometimes it can wear off with time, but this could be due to the fact that I do not buy the waterproof version that Rimmel also has available. Either way it is definitely the best mascara that I have ever used! 

luckywolves14

Mount Pleasant, MI

I like the mascara now that I have used it more, but for the first few days it seemed like it was hard to get much mascara on the wand. Also, the wands tips are awfully curly so it is good with volume but not with length. There are much better mascaras out there.

carard57

Columbia, MO

I'm always looking out for new, relatively inexpensive mascaras to try, so when I saw **Rimmel London Eye Magnifier Eye Opening Mascara **on sale, plus I had a coupon, I couldn't pass it up.  It was probably on sale so they could get rid of their inventory, this mascara sucks.  It's probably one of the worst mascaras I've ever used. This Rimmel London mascara claims to: - Give you 70% lash lift and clean definition - Fan lashes out from corner to corner - Provide a defined, wide-eyed look **My Experience** **** By the look of the brush, I thought I was going to like this mascara.  It is the new style of brushes that look like they are made out of rubber or soft plastic instead of regular bristles.  When I pulled the brush out of the tube with mascara on it, it kept clumping.  I chalked it up to being new, but after many applications of this mascara, it's still clumpy.  The wand just transfers the clumps from the brush to your lashes. As you sweep the brush on your lashes, the mascara just binds to your lashes and they stick together.  Every time I use this mascara, I have to use a safety pin to separate the clumped lashes it gives me.  It does add a little volume and a little length, but nothing to write home about.  What it does provide is way below average.   One of my requirements in a good mascara is nice separation.  I good mascara should, add volume, length, not be clumpy and separate lashes nicely.  This mascara didn't do that.  In fact, I don't know how they can claim "clean definition" or "wide-eyed look" as some of it's attributes, because I didn't get ANY of that.  I don't know if it's the brush or the mascara formula, but I just don't like this product. I would never buy **Rimmel London Eye Magnifier Eye Opening Mascara **again.  In fact if it was between this and going natural, I'd probably go natural.  All this did was *open my eyes *to how bad this product is!  

this2shallpass19

Camp Lejeune, NC

I needed to buy new make-up after I had Laser Vision Correction. I wanted to find a mascara that was affordable with easy application. I stumbled across Rimmel. There were many different types but I wanted a mascara to show off my eyes!! This works GREAT!!

luara63

Butler, PA

I love exaggerating my eyes, and mascara is my number one tool for doing that. For the longest time I used L'Oreal double extend mascara. When they came out with Volume Shocking, I fell in love with that as well. What wasn't too great about it was that it was very thick and unnatural looking; perfect for dramatic eyes when dressing up and going out, but a bit too much for every day use. About mid-July I started stocking up on make up for college. I came across Rimmel Eye Magnifier, and decided to try it out. I'm a big fan of plastic brushes because they last longer and coat mascara onto my eyelashes better. I have long eyelashes, but they're really thin and light. This mascara was the perfect solution because it wasn't too thick, dried fast, and looks natural. I buy it in both black and brown, and it looks great. The only thing is that when it runs low, it gets a little clumpy, but its nothing a good eyelash comb can't fix!

serce

Syracuse, NY

This mascara cost a little more than the norm in the drugstores but it has a comb not a brush which i think makes a differnce. I think it comes off really easy compared to the other mascaras.It makes your eyelashes look much longer. I don't like when it does get low or i have had it for a little will it starts to clump on the comb which clumps on the eyelashes.

makayla

Hebron, KY

Don't buy it!! It clumps, is difficult to remove and most of all it does NOT dry fast enough to not smear on your face! I was so humiliated when my doctor asked what I had on my face. When looking in the mirror...it was the Rimmel eye magnifier mascara I was using. I doubt I'll ever try a Rimmel product again!

MonicaJane

Mulberry Grove, IL