Rimmel cosmetics are usually my go-to for everyday wear, when I'm not trying to do something special. The price is awesome and I think they work pretty well compared to brands like Loreal and Maybelline. The Extra Super Lash Mascara is pretty great for being so cheap. I will say that the first few uses are a bit on the clumpy side but after a week or two of use it gets much better. I usually use it as a sort of 'base coat' and then built on it with another mascara. I haven't had mine dry out or become brittle and flaky yet, even though I've read reviews from people who say it does that. Generally, I would really recommend this product, as I said, mostly as one to build on. It looks really nice right after application and stays that way throughout the day. And once you're ready to take it off, it comes off with some makeup remover without any problems. I will definitely be buying this one again.