I have unruly, curly, difficult-to-manage hair, so buying a flat iron is always a gamble....especially on a small budget! I was quickly impressed with this ceramic iron's performance and durability. I love how easy it is to adjust the temperature setting and the swivel cord makes it easy to reach the back of my hair. Effectiveness The Remington Shine Therapy flat iron is probably the best flat iron available for such a reasonable price. I use mine about four days a week and have never had a strand of hair that it could not tame! I live in a very humid climate, so this is quite impressive. The iron heats up quickly and is lightweight and easy to use. I can style my hair fast and am totally satisfied with the results. I have used this with short hairstyles, long hair, colored hair, curly hair, wavy....and I have never been disappointed. Durability I have had this ceramic flat iron for three years. I have never had an issue. No over-heating, no broken pieces, no issues with the cord, and never any malfunction. I have a family of six with one bathroom, so the fact that it has not been destroyed is testimony to an outstanding product!