Redken Align 12 Ultra Straight Balm is a good product for those with thick, heavy, dense, or frizzy hair. It is definitley too heavy for those with thin or fine hair and possibly to heavy even for those with regular thickness or density hair. Its great that you can use Redken Align 12 Ultra Straight Balm on wet or dry hair so you can put it on before you blow dry and if your hair still looks frizzy you can add another little dollop. A great Redken product for those that find Redken Align 12 Ultra Straight Balm too heavy is Outshine. It is very similar to Align but is lighter and less oily. Since this is such a heavy product a little goes a long way so a bottle will last a very long time. Depending on your hair you may only need a single pump.Redken products are a salon only brand but they are in the mid price range. Many mall salons carry Redken products and they often have deals like buy one get one half off.