First off this product smells like grape juice, grape products. It comes out as a thick, viscous, purple tinted substance. The substance is so thick it is kind of difficult to spread over the skin. It is important that you put a thick enough layer so it is easier to pull off. The product dries within five-ten minutes and is pretty easy to pull off. Be sure not to get it in your hair or eyebrows! My only issue with this product was you cannot really see anything on the peeled mask. My skin did feel softer and a bit tingly after removal, but it didn't really feel cleaner.