I just recently tried these for the first time for my dog and he loves them. I think he really feels like he's getting a special treat that's not from a box of regular dog treats and I make it that way by putting them in a special puppy cookie jar. Beneful Baked Delights look and must taste like a home cooked treat because he gets so excited for this treat. I also like that they are very affordable, along with the other Purina and Beneful products I use for my animals. I love that they are not just a treat that has no nutritional value because they do! They look like a treat that is yummy but probably no good for my pups diet; kind of like a human's normal treat. Haha! I consider this to be the dogs version of a popular Diet Program for human's snack or dessert. He doesn't know it but he's getting something that tastes fantastic and is fantastic for him. Way to go Beneful! Just another reason why I love Purina and all of its byproducts!