This product was purchased on the spur of the moment and not at one of my regular store. I saw that it was a new item and I have always had good experiences with Purex products in the past and thought it was worth a chance. I was wrong, very wrong about this product. Of course, this is exactly what I would expect when tying to save a few pennies and not sticking with products that I have had nothing but positive experiences from in the past . This is not to say that other Purex product performed as poorly as this one, but the ball was dropped on this product. Performance This product did not clean my clothes at all. I thought since it was ultra concentrated it would really do a good job cleaning ground in dirt, unfortunately it did not. Scent I have no idea what to call the scent of this product. I have been trying to find an analogy for it and I and unable to come up with one. I don't like the smell of this, as it really makes my clothes smell like a dirty washing machine, almost a mildew smell. It s really gross smelling.