I bought this yogurt because the fat free part of it was appealing to me. I try to really watch what I eat and so not consuming fat with this brand of yogurt definitely caught my attention. I also am a big fan of this brand and think they make high quality products. I was definitely not disappointed with the yogurt. For being fat free, it actually tasted pretty good. It was not my all time favorite yogurt, but it was pretty good. It is definitely something that I will eat again. They make this brand in multiple flavors. Therefore, it helps you not to get burned out on one flavor. I used this as a snack at work. I found it to be a healthy snack that kept me satisfied. It helped me not to eat other things that were not as good for me. I would definitely recommend trying this yogurt if you are looking for a healthier option. Flavor/Taste The flavor was pretty good. It tasted good enough for me to purchase it again. It was not my favorite of all time but was still really good. Variety My local grocery store carries multiple flavors.