I have owned Proctor Silex drip brews for over 30 years and don't have any regrets. They have all worked flawlessly for many years. In fact the only reason I've given them up was to give to my daughter when she moved out and to upgrade to a set and forget style. Brew Performance As soon as I figured out how much coffee to add, it brewed flawlessly from then on. Ease of Cleaning It's not hard to clean but I do have to wrestle with it a bit when I take it all apart for it's monthly deep clean. Ease of Use Nothing can be easier to use. I have always loved the ease at which I can set this brewer up. Design Simple design. The only thing that would make it nicer, would be for it to have a smaller footprint for small kitchens such as mine. Durability The durability is unparalleled. I have very few appliances from 10 years ago that still works but my daughter is still using the Proctor Silex I bought 30 years ago and it still makes the perfect cup of coffee.