I bought these on accident, as I normally purchase the regular brand and none of my four kids said anything. They ate them and didn't seem to notice they were different. Lots of kids like to eat freezer pops all summer and the sugar does add up and if they can eat the same snack that is sugar free without knowing it's sugar free it's definitely worth the switch! Even if that is the only sugar free snack they eat, it's still one less serving of sugar put into their system. I let my kids have what they want for the most part, so getting them a healthy alternative is okay by me because they don't know the difference and still get the cold popsicles they love.