We purchased this camera because of its compact size and photo options. It is small and easy to use. We have small children so there is no time to pull out a big camera and focus everyone into a shot! With the various settings on this camera I can get good pictures in any setting. Image Quality It is not the best in low light situations, but it takes good pictures for the price! Ease of Use I love the easy to use settings on this camera. It makes taking pictures of my children much easier! Durability I have 4 children under 10 who use this camera regularly! It is very durable!!! Battery Life It has a lithium battery that holds a charge for several hours of picture taking. If I am not using it often it will last for weeks. Also, charges very quickly for when I forget to charge it! Portability Very compact and easy to throw in my purse or diaper bag.