My spouse and I bought this HDTV two years ago. After seeing this Pioneer Elite next to other brands of plasma & LCD TVs, it was immediately apparent how great the picture quality was. While watching a dark jungle scene, other LCD and plasma screens showed black in areas where the Pioneer was able to show the deep greens of the trees & plants. We have the TV mounted onto a media lift system that is buit into a media/bookshelf cabinet made by Ethan Allen, and the TV looks fantastic in it. We had to remove the side speakers for the TV to fit, which didn't matter since we already had a surround sound system with better speakers to hook up to it. We couldn't be more pleased with this TV, although it was a bit more expensive than we'd have liked, but we knew it would be worthwhile for all the hours of entertainment it would bring. Unfortunately, Pioneer exited the TV business last year and no longer makes these great TVs. I believe Panasonic bought the division from Pioneer but I don't know if the quality is the same.