I often have issues finding a good blush for my fair skin, so I was very hesitant about purchasing another blush when I have tried so many duds in the past. However, after spotting this blush on sale at my local drugstore, I decided to give it a try. I was pleasantly surprised by how smooth the Physicians Formula Happy Booster Glow & Mood Boosting Blush was. It was easy to apply to my skin and stayed in place all day, with only a little bit of fading. The color also looks great and I love how I can customize the exact color of my blush. I have purchased this blush multiple times now, and will continue to use it.