I had received this as a gift for the Holiday season and was surprised by how strong of a smell it has. A little bit of this shampoo really gives you a nice lather. When it comes out of the bottle it has a nice thick consistency to it. I really wish it had some type of squeeze nozzle to it because I feel like it pours out fast. The price point of this item is a bit on the expensive side. Although the small bottle does allow you many washes, it is more on the higher price tag. This makes a great gift! Effectiveness Surprisingly this gives you a very good lather of suds to make you feel like a little bit of shampoo is going a long way. It very easily makes suds in your hair and rinses out very easily. Makes your hair feel smooth and silky as you are rinsing it out. Scent Has a very strong scent to it. It is a nice and pleasant Gingerbread smell, however I would only use this on special occasions such as the Holiday season. This is not a scent I would enjoy year round, such as in the Summer time. This is a special occasion scent.