This epilator is the least painful of all major brands I tried (Braun, Panasonic). I can even do my bikini area with it with very little pain. However, the hairs seem to grow back faster and darker after its use than when I used Braun. I suspect it only breaks some hair, not pulls them out. Also, the construction seems to be lightweight and not as solid as Braun, plus it has less accessories for the same price. But the good thing about it that it has a dual voltage adapter, so I can take it with me abroad with no problems (I tried and it worked perfectly in Europe).