Right out of the (easy to open) box, the Philips needed little tweaking to achieve a nice picture. The sound was fairly robust for a flat screen. The colors are bright and fairly accurate. This LCD was made for sports and action movies with its 2 ms response time and the processing engine inside, although supposedly its big brother the 47pfl7704 handles processing quite a bit better. SD is watchable, but HD looks so nice I find myself unwilling to change the channel to SD programs. I have not watched blu-ray as of yet, so I cannot comment on that. I have noticed with my Philips DVD player, the tvs remote thinks I am trying to operate the DVD player if I am not pointing directly at the bottom of the tv. Overall I am pleased, but I have found a great deal on a plasma and so am returning this in favor of the plasma.