I have many heartburn sufferers in my family. Each one of them reach for Pepcid for relief. They all keep Pepcid on hand just in case. During family gatherings, my 2 brothers in law and my husband overeat and get serious heartburn. Luckily my mother in law always keeps Pepcid close at hand to help them feel better quick. When my husband hurts and we have no Pepcid in the house- he sends me out and this is the only medicine he will take. He will not even consider any sort of generic sustitute it has got to be Pepcid. Pepcid works fast to relief the symptoms of heartburn. It can be fairly expensive compared to other brands, but I know that the extra money is well worth it. Other products just do not work as fast as Pepcid can and Pepcid works long. It relieves the symptoms for heartburn and continues to work over night. Typically one dose will take care of it for the men in my family. I highly recommend this for anyone suffering with heartburn.