I'm actually pleasantly surprised by this baby formula. I originally didn't have high hopes for a store brand. I have since changed my mind. Pros: Very affordable formula. Good quality. My baby seems to like it. Keeps for two hours unrefrigerated after mixing and 24 hours in refrigerator. Cons: Powder is a bit different than say Similac and takes a few more shakes to get it to mix. Seems to make my baby's stools a bit firmer (which usually means it's not as easily digested, but baby is gaining weight as he should so were not worried). I'm pleasantly surprised by how good this formula is. I would definitely recommend parents to try it at least. It is an amazing price when you can get two cans of Parent's Choice brand for the same amount as the name brand.