I use Pantene Pro-V shampoo for color treated hair because I am used to it. Pantene is one of my favorite shampoos. When I use Pantene Pro-V my hair color does not fade out as fast. The smell of Pantene is not very intense yet it is pleasant enough. The texture of Pantene lather is very thick. This shampoo lathers well. My hair always feels so much cleaner after using Pantene Pro-V for color treated hair. I buy several bottles for the month. This shampoo products leaves my hair looking much healthier. My hair has life and shine it for several days after using this product. I also like this shampoo does not irritate my sensitive skin. Pantene Pro-V for color treated hair is not watered down like some cheaper bargain brands I have used. This costs slightly more than many bargain brand shampoos but it is worth it because it lasts longer and cleans your hair much better. Why buy watered down shampoo and throw away money when this is the real bargain?