this shampoo moisturizes your scalp and hair. It works wonders and will make you look like a completely different person. For ethnic hair this was a great product and will continue to work and i will use it always. i have tried different shampoos and this is the only one that has worked so wonderful. Effectiveness Washing your hair as an ethnic person, the only recommendation that I would suggest is if you have any length to your hair, make sure you try to come out in the shower because it does not always detangle well depending on texture of hair and products used to come hair out after it is towel dried. If you have a dandruff problem then, this will contain the moisture in strands of hair and keep it from breaking off and it will grow alot. Scent This shampoo smells like berries and cream. It keeps it's smell for days and does not attract bugs to your hair with the smell either. Some sweet scents do.
Port Richey, FL