I don't know much about technology so my dad helped me pick out my TV. We chose this Panasonic because it seemed a good value for the price and the quality. I'm a practical person and don't feel like I need the biggest TV but I definitely wanted something nice, because I was planning on keeping it for awhile (I don't need the latest-and-greatest technologies). My family has owned Panasonics before and they are a good brand. We chose Plasma over LED primarily because of the cost - the Plasmas were cheaper but yet still had great quality images. The 50 inch screen is big and impressive (to me, at least!) and I don't have any 'burns' on the screen that some plasmas can get. I am happy with my purchase and definitely get a lot of use out of it - every day for sure, sometimes six straight hours worth (admit it - you have some lazy days too!). Picture Quality To me the picture looks great - very sharp and clear, with good variations of colors. Sound Quality I like my TV loud so I turn it up and it doesn't degrade the sound quality - they sound rich and deep, especially when I watch a movie with lots of explosions and special effects. Durability My screen doesn't have any picture burns and I use my TV a lot and have had it for a couple of years already. Design It looks sleek like any other big plasma TV does. Performance I'm very happy with my TV - it performs well because it doesn't malfunction and allows me to watch TV and movies with good picture quality and good sound.