This is a good all purpose blender. Powerful enough for most jobs, although you need to be careful when trying to add too much too fast or trying to chop frozen things like strawberries or ice. Great for big batch fresh fruit smoothies Blending Power Has good blending power as long as there is enough liquid. Versatility I don't use a blender for a whole lot other than making drinks and smoothies. I did try to blenderize cauliflower the other nite rather than drag out the food processor ... next time I will break out the processor for that job. Ease of Cleaning Clean up is quick and easy, hot soapy water and a quick wipe on the base unit keep this looking nice! I like that the blade is stationary in the screw on part, can't get lost. Ease of Use Very easy to use for simple kitchen needs Design Classic, simple, I like that it is not all full of electronic buttons and choices. Sometimes simple is underrated. Durability I bought mine used and have been using it steadily for the last 6 months with no issues.