Great value, powerful and easy to clean. It looks great on the counter. Does not take up much room on the counter. Blending Power I use a lot of crush ice. This can handle it with no problem. Versatility I make baby puree, crushed ice for drinks & I use it in mixing thin batters. Ease of Cleaning Dishwasher safe and easy to wipe down base. Durability I have had mine for 6 months. I use mine 3 to 4 times a week. No problems.