We like this toothbrush a lot because it does a good job at cleaning the teeth. I bought this brand because it looked like it would give your gums a good massage and be gentle too. I have no complaints about this toothbrush at all. I find that it will clean the hard to reach places in the back of the mouth. The brush really does hold up well for those with a heavy hand at brushing. The bristles are really strong and flexible. I do change our toothbrushes about every three to four weeks and it lasts for us. The handle is long, slender and comfortable to use. The handle will not snap under any pressure at all under normal use. I even use one of these toothbrushes to clean the screen on my juicer with great results. The bristles are comfortable for me and my family. When the brush is dry the bristles do not become stiff at all. The head of the brush maybe a bit large for a child's mouth.