There is butter, there is margarine, then there is Olivio! This is not butter. I think of it as margarine, but the fact that it contains olive oil puts it in a class called spreads. I was hesitant to try this, having always used margarine, but a nutritionist recommended this to me, so I went for it. At first it is hard to adjust to using a spread. It goes on breads and rolls just like butter, but when you use it on hot items like toast or warm rolls, it melts really fast and has a strange oily residue. I have used for cooking, frying, adding into potatoes, even in cookie mixes and they taste no different. Once you adapt to the taste it is fine. Because it is olive oil, you could melt it down and fry foods in it too, although you may use the whole tub up. This is a healthy alternative to butter and margarine. They do have a light version of this available, however, I personally do not care for the taste. It leaves a film in my mouth. All in all this is very good for everyday use, but tends to melt very quickly on toast, yet is always easy to spread as compared to hard butter. I recommend this for healthier options other than butter or margarine.