While I don't do a lot of hiking or outdoors related activities, I do frequently find myself "on location" for photoshoots I do with models where I end up out in the wilderness, and some type of insect repellant is a MUST or you will get eaten alive. I've used regular bug sprays in these situations and despite spraying myself down repeatedly with them, I'd still end up with plenty of bug bites on me by the time I've left the area. After using Off! Deep Woods insect repellent, I think the most I've ever walked away with is one mosquito bite. It has made me a true and loyal customer as no other bug spray I've used has fended off bugs so effectively.