I love that the first ingredient is real protein not protein meal. My cats both like it and don't turn their noses up when I serve it. Quality of Ingredients Most of the ingredients are foods I've heard of, real chicken or fish, not meal by products. Includes vegetables and rice all names I heard. It is all one color so it's not dyed and that is healthy. I think it is a healthy product for them. Looking at the ingredient list I recognize most of the products that go into it. It even includes tureine which I know cats need. There is a healthy mix of protein, including vegetable protein. Flavor Selection There are several flavors, I've tried most of them, my cats like Chicken best and I prefer it to fish which tends to smell like fish. My cats seem to like all of them regardless. They even have one for finicky cats and my cats can be finicky. There are times they will cry if I put something out they don't like and they are hungry. I will find it still in the bowl. They don't do that with Nutro. I've tried several flavors and the cats love them.