I trust the Nutro brand of pet foods, I never tried any of it until I received a sample of cat food from them, and was so impressed with it that it made me want to try their other products. I have a sensitive dog who has skin and stomach issues so I have to be carful what I feed him and if something doesn't agree with him we find out quickly! I wasn't too worried trying this because I have a cat who is the same way and she does well with this food and has completely improved with her skin issues now that she's eating Nutro. All of my dogs love this food, they all very much like the taste of it and none of my dogs have had any problems with it. They have nice shiny coats and their body is on top condition. They look perfect, and in a house with multiple dogs like ours it's very hard to find a dry dog food that works for them all and delivers good results. I want my dogs to enjoy their food and I want to feed them safe and healthy brands and this fits the bill. My guy with skin issues has significantly improved with his itching so there is something about this food that has calmed his skin down over the course of a couple of weeks. My hound dogs are used for hunting so they need extra in their foods to keep up their energy levels and their body's need to be in top condition for all the running they do on a weekly basis and this food has worked great for them too which says a lot. A lot of dog food brands claim to be a lot of things but the proof is in trying them and seeing what results you get. I have found a brand that I trust, and I feel comfortable reccomnding their brand. They have a lot to choose from and the quality is well worth the price. I have to say this brand has done the best for my animals and I will definitely continue to purchase this. The price is up there a little but, but it's worth it to have such a good quality dog food. There are lots of dog food brands out there but if you read the ingredients label some of them are bad for dogs!