I purchased this mattress eight years ago and I'm glad I did. It is comfortable, it was affordable, and it has lasted. I love the pillow top feature it makes it more comforting and more inviting. For the price I couldn't be happier with it. The only down side is that I wish I had gotten a queen size. The full is big enough for my husband and I but it would be nice to have it a little bit bigger so we can each have a little more room. Comfort It is very comfortable. There are times that I don't want to get out of bed because I am so comfortable. It still feels that way even after having it for eight years. The pillow top feels soft and very comfortable. Support It gives me great support especially when I sleep on my side. Firmness In my opinion it is firm but not too firm. You don't sink into it but yet its not like you're sleeping on card board. The pillow top makes it softer to lay on but you do not sink into the mattress. Durability I've had this mattress set for 8 years now and it still in good shape and still feels comfortable. I have flipped it once about four years ago so maybe that has helped.