Kids who love the show paw patrol will love this toy! My son is obsessed with it so I bought this Marshall fire truck toy for him and he loves playing with it. Marshall has a spot to stand in on the top of the truck and they can push it around with him up there and pretend to put out fires and save people. My son thinks the truck is so cool with its ladder and little Marshall. It doesn't do anything besides roll across the floor but the kids all seem to love it. My nephew is also a paw patrol fan and just about every time he comes to my house he asks for it and wants to play. We have since gotten the other trucks with the different characters on the show and they all take turns being the different pups and like to all play together with them. It's so cute watching them pretend to help people and rescue other toys from danger. The truck and dog toy are super tough and have held up against multiple drops and rough play. I think it's reasonably priced and worth the cost. I would recommend this to any kids even if they don't watch paw patrol the toy is cute and what kid doesn't like puppies? I will continue to buy paw patrol toys for my kids because they really like them a lot and play with them daily. Overall it's a durable toy that gets a lot of use in my house and it's still holding its appeal to my children. Even my daughter likes to play with this and she's older and isn't into the show like my son is.