I take New Chapter Fish Oil daily as part of my vitamin routine, and I have found that I like the addition of this supplement. The price point is comparable to the other fish oils I have tried, and the pills are easy to swallow. The product does not hurt my stomach, and seems easily digested. However, as is the problem with many other fish oils, I burp up the taste of the fish oil sometimes, which is not pleasant. So, I take the pills at night and it doesn't seem to be an issue. The smell aside, I feel good since starting to take New Chapter Fish Oil capsules, and I will definitely continue taking them. New Chapter is a great company that does not put fillers and chemicals into their products- no maltodextrin or other chemicals I don't fully understand the meaning of or pronunciate correctly. I can count on this product to be pure and have quality ingredients (GMO free, too!).