I did love the natural color to this product; rather than the stark black that some have this mascara had a nice deep color that was black but more of a smokey black so it didn't overwhelm my eyes with a jet-black look to them that would have been too harsh with my fair skin tones. It went on very smooth and easy, no real clumping issues and there was a nice silky feel to it on my lashes but I really didn't notice too much difference in volume overall and I had to apply several coats to make sure it wasn't splotchy and too thin in areas. So coverage wasn't even really and with having to put multiple coats on the drying time was more than I expected and several minutes latter I was still wiping away the stray marks it left on my cheeks if I blinked. Removing it was easy later in the day and it did leave my lashes softer than they were before using it, so I think it did help to some degree in giving them moisture but overall it was more trouble than I expected and the product is just too thin to be effective. Ease of Application Actually applying was smooth and easy, but I had to use several coats to get it an even tone and cover all my lashes.