I used to be in the camp of people who liked white bread and thought whole wheat breads were gritty or tasted too fibery. I changed my mind after trying this bread. It tastes quite good and is great for those times, and you older folks know what I mean, when a little fiber is just what's needed to make a day much better naturally. I now use this bread exclusively for toasting, making sandwiches, and simply eating plain as a snack. It costs more than other breads, but I think it's worth it for the health benefits.