I started lifting weights about a year ago and was told I needed to increase my protein intake. I tried these protein bars, and they are now my favorite brand! I love the flavor of them, so I look forward to eating them. They only have 6 grams of sugar, and that is fairly low compared to other protein bars. I especially like that they have 10 grams of protein since that much protein is hard to get in any other product, besides meat. They also have 5 grams of dietary fiber. They have 0 mg of cholesterol. I also like that they have 6 grams of monounsaturated fat. I am a big fan of peanut butter, so I love the peanut buttery flavor. They are moist and chewy, while still remaining somewhat crunchy. I eat one for breakfast, and I feel full until lunchtime. They are definitely the most filling protein bar I have tried. They are priced reasonably compared to other protein bars. The only drawback to these bars is that they have 190 calories.