I love my Nivea lip butter! As an avid chapstick user over the past decade or so, I saw a package of Nivea lip balm on and end cap display and decided to give it a shot. My friends seem to love their lotion and moisturizers, so why not? I'm so glad that I did! It last more hours than a stick of chapstick and reapply every hour or so. With my Nivea, I don't notice my lips going dry for 4 hours or more. I can notice an improvement in the cracks I get on my bottom lip really bad as well. As a girl with braces, lip balm is a must and I'm glad I found my Nivea.