Finding more natural, earth friendly products for our home is a constant battle. Usually when I come across a new one I'm forced to decide between convenience and luxury or nauralness and earth-friendliness. I'm happy to report that Mrs. Meyer's Fabric Softener, Lavender Scent takes away the compromise. After using it, my laundry was deliciously soft and still had a lively scent to it. Be warned though, that unlike the chemical-rich, unnatural fabric softeners that have a sometimes-overpowering scent that lingers for weeks on end, Mrs. Meyer's Fabric Softener in Lavender has a very delicate scent. I was actually disappointed when I first took the load of laundry out of the dryer because the smell that had filled the laundry room during the drying cycle seemed to have disappeared from the laundry itself. It wasn't until several days later that I took a towel out of the linen closet and shook it open from its fold that I caught a whiff of the subtle lavender scent. It's a very soft scent, but still wonderful.