I was never a big coffee drinker, but I figured that I should have one, should any company ever like a cup. Having never even made a cup of coffee before, I decided that it was a life skill that I needed, so I tried it out. This is such a simple coffee maker that even I can use it! I'll drink a cup every now and then to wake myself up before a big day at work, and it has been fulfilling my needs for about a year. I think one day that I'll pony up some money for a fancier machine, but for now, this is perfect for my two-three cups a week habit. Brew Performance Always provides a tasty cup of coffee, in very little time. Ease of Cleaning I like to just run some vinegar through the machine every now and then, but also pretty easily fits in the dish washer. Ease of Use Super simple, just add a filter, coffee, and water and push the switch! Design I've definitely seen fancier, but I am not a fancy girl. Durability I'm sure it won't hold up for years to come, but it has been working just fine for me for about a year now.